D-Day "It doesn't matter whether it comes in by cable, telephone lines, computer or satellite. Everyone is going to have to deal with Disney." Michael Eisner (former CEO of The Walt Disney Company)
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Nike fights back! A classic in re-appropriation: This billboard deployed a.o. in Australia was part of a Nike campaign intended to jamm the jamming of its brand identity, taking the practice to the next level: using the jamm as an attention grabbing mechanism and neutralisi...