Nike fights back! A classic in re-appropriation: This billboard deployed a.o. in Australia was part of a Nike campaign intended to jamm the jamming of its brand identity, taking the practice to the next level: using the jamm as an attention grabbing mechanism and neutralisi...
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Billboard Heaven - Sofia by Luchezar Boyadijev (2005, inkjet print on 300 g/sm watercolor paper, 60 x 80 cm)