Search results for 'subvertising'




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What is Mental Environmentalism? 

A brief history of "The Journal of the Mental Environment."

The core idea behind Adbusters, the essential critique that motivates our struggle against consumer society, is mental environmentalism. And for seventeen years, since the seventh issue of Adbusters was published in 1993, the subtitle of the magazine has been "The Journal of the Mental Environment". But, what exactly is mental environmentalism?

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The Concept of Tactical Media 

Tactical Media emerged when the modest goals of media artists and media activists were transformed into a movement that challenged everyone to produce their own media in support of their own political struggles. This "new media" activism was based on the insight that the long-held distinction between the 'street' (reality) and the 'media' (representation) could no longer be upheld. On the contrary, the media had come to infuse all of society.

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