Nike fights back!
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Nike fights back!

A classic in re-appropriation: This billboard deployed a.o. in Australia was part of a Nike campaign intended to jamm the jamming of its brand identity, taking the practice to the next level: using the jamm as an attention grabbing mechanism and neutralising attacks on the brand image in one sweep.

Read more at antimedia.net:  www.antimedia.net/nikesweatshop/