The Reappearing Public
Interfacing with the public ?
There is no public, but where are our publics ?
In more than one sense, the practices and promises of tactical media are
tied up with the idea that in the last decades we have witnessed the
disappearance of The Public.
One big reason for this is the explosion of
heterogeneous media and heterogeneous media practices, and the fact
boundaries between media spaces have become increasingly porous (i.e.
between media domains that are nationally and culturally distinct).
Another
reason is that the idea of " normal people ", on which the concept of The
Public relied, has been thoroughly undermined, not in the least part because
these people increasingly came and put themselves in the picture, aided by
media. (Thus, the differences among various not so normal people can these
days no longer be easily airbrushed out.)
Funnily enough, also for those media practitioners, artists and activists,
who feel enthusiastic about the disappearance of The Public, the question of
the public is no less acute!
In situated media interventions, the
particularity of context tend to take the foreground, and precisely not a
disembodied generality such as "The Public".
Here margins count as a
resource rather than as constraint, and they can and should be celebrated as
such.
But when it comes to these kind of projects, the question of who
exactly one is interfacing with often comes up as a pressing concern.
A
totally eclipsed public, that is, an empty hall, an empty street, or empty
chairs, many have found out, is not an ideal situation either. And when the
public "just doesn't get it", we can't just dismiss the possibility that
there may be a problem with the performance itself.
And what if one ends up
"not liking" one's public?
More importantly, a constructive picture of
who or what one is trying to prompt with a given media intervention, remains
totally crucial. While The Public has disappeared, we thus keep and should
keep asking where/who/what is the public?
In working with that question, the issue of the "erosion" of the public
domain, especially with the rise to dominance of commercial mass media, and,
it should be added, after the disappearance of The Public, inevitably comes
up.
In this way, it is easy to get caught between excitement about the
disappearance of The Public, puzzlement about appropriate publics, and
resistance to the "erosion of the public domain".
But, that last diagnosis might also prompt us to go and look for the missing public, and try to
conjure one up.
The question thus is, what are the techniques and tactics
available, and which should be developed, to make a public appear ?
Testimony and Witness
From the moment that camcorders became widespread we have witnessed a
dramatic (and progressive) increase in the possibilities of deploying
video's forensic immediacy not only to capture evidence but also explore a
host of expressive opportunities built on the possibilities accessing to new
levels of immediacy and intimacy.
But after more than a decade of tactical
surveillance and subject centred naturalism, things are beginning to look
quite different.
To begin with developments in mobile transmission
technologies, enhanced data bases and networks are creating new forms of
flexibility and participation, whilst at the same time greatly complicating
the task of locating the relevant sites of witness and testimony.
Simultaneously organizations such as Witness, Sarai, and Bards Human rights
clinic are developing models of practice that go far beyond the merely
reactive and event driven.