Search results for 'media'

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What will you do with the bandwidth? 

The European Cultural Backbone was founded as an initiative of 16 Trans-European Media Institutions. They baptize their baby with an extensive "We want Bandwidth" campaign, starting in a medium near you any minute. What to do with it and what to make with it?


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    The Art of Campaigning 

    The idea for the Art of Campaigning topic originates from the works of the McLibel group [www.mcspotlight.org]. Their type of net.campaign questions previous forms of activism, which was focused on the mass media and their ability to influence public opinion, by staging direct action (targeted at known media makers). Big NGO's such as Greenpeace have built up experiences with this model for decades. The scenarios they use have not changed much since the seventies. There is the usual PR material: official reports, books, folders, flyers, magazine and original video footage, shot on location. Campaigns are being planned long in advance. The way of working does not differ much from a campaign to launch a new product. Professionalism has taken over the task of volunteers. Their role is being reduced to that of a local support group, doing the actual grass roots work with the population.

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